The Best XML Sitemap Tools, Tips, and Tricks

In my first weeks at Atlassian, I was seeking for a quick-win to get a stronger foothold within the company and evangelize SEO. So, I audited our main site and noticed it didn’t have an XML sitemap. What an easy win!



I went to the devs and asked them to activate it in the CMS. To my surprise, they told me that it wasn’t possible; I was baffled.



After some thinking, I remembered that Screaming Frog had an XML sitemap function, so I scraped the site and uploaded the crawl as an XML sitemap.



Google ate it within a few seconds, and we saw a noticeable impact on our traffic in the following days.



The moral of the story is that XML sitemaps are important and sometimes underrated.



What XML Sitemaps Are and Why You Need to Have One

XML sitemaps are digital maps that help Google discover important pages on your site and how often they are being updated. https://local.google.com/place?id=9269282774140289273&use=posts&lpsid=275678357022552458